Miniscroller

300x X 250px

This format works like an old school flip book. Its built up by frame by frame animation that animates as the users scrolls within content. This format attracts the viewer to engage with the animation as they realise that they are controlling the animation.

  • Background should be a blanket colour so that the top and bottom are not cut off
  • Central part can include animations and imagery
  • Less than 5 sec for animation
  • Stop motion animation or one long image

  • Layered PSD
  • High res- logo Fonts (otf or ttf)
  • Brand Guidelines
  • Any Associated campaigns imagery

Mobile Interscroller

860px X 1370px

This format is not fixed by size, so will scale to cover 100% x 100% of the screen size.

  • Background should be a blanket colour so that the top and bottom are not cut off
  • Central part can include videos, imagery, carousels and games
  • Muted animation or video until the user interacts with sound
  • Multiple CTAs
  • Video – Max 15 sec
  • 3 Loops max for animation
  • Less than 15 sec for animation

  • Layered PSD
  • High res- logo Fonts (otf or ttf)
  • Brand Guidelines
  • Any Associated campaigns imagery
  • Videos in .mov or .mp4. 16:9 preferred