CTV Plus

1920px X 1080

Drive brand recall by adding branding that is visible throughout the video instead of just revealing at the end of your video

Alternatively, Leverage added value QR codes to reach your marketing goals. iCTV creative solutions enable you to interact with your audience and keep viewers engaged beyond the ad runtime

  • Videos in .mov or .mp4
  • Video length – 15s or 30s
  • Impression 1×1 pixel
  • Click tracker
  • Any additional third party pixels
  • Brand Safety Verification partner pixel (if client tracking desired)

  • VAST 2,3 and 4 accepted
  • 3rd party creatives can have a file size of up to 10MB
  • 1st party (Captify hosted) can have a file size of up to 1GB
  • The creative must be able to click through to the landing page (Click-through URL)Creative must not contain Flash-based pixels
  • All creatives will be scanned for 3rd party pixels to ensure GDPR compliance

Click here for GDPR information regarding 3rd party pixels and our technical requirements

iCTV

1920px X 1080

  • A branded skin around the video
  • Multiple CTA
  • Max 30sec for desktop
  • Max 15sec for mobile
  • Max frame rate: 30fps
  • Video ratio: 16:9

  • Layered PSD
  • High-res logo
  • Fonts (otf or ttf)
  • Brand Guidelines
  • Any Associated campaign imagery
  • Videos in .mov or .mp4. 16:9 preferred

  • 3rd party: VAST tag with all pixels within the tag
  • Captify hosted: MP4 (H.264)

  • 3rd party creatives can have a file size of up to 10MB
  • 1st party (Captify hosted) can have a file size of up to 1GB
  • The creative must be able to click through to the landing page (Click-through URL)
  • Creative must not contain Flash-based pixels
  • All creatives will be scanned for 3rd party pixels to ensure GDPR compliance

Click here for GDPR information regarding 3rd party pixels and our technical requirements