Captify has an ongoing responsibility and audit process for all new creatives for third party pixels which may expose Captify users to other data controllers or processors

We have this obligation because Captify is a data controller for users which we have relationships with, and we must abide by our obligations under GDPR in protecting those users from exposure to other processors and controllers, which may be in-compliant with GDPR

We do not want to expose our own users to data processing which may not be compliant, and we do not want to risk or expose our agency clients to any risk from being sent Captify users for whom they do not hold relevant consents for.

We may reach out to you if we discover, or are asked to implement data transferring pixels in our creative in order to ensure that:

A.) We have all the required information about the data that is captured by pixels
B.) We have all the required information about the transfer of this data to third parties or countries
C.) We have all the required information about the purposes of processing and legal basis of processing of data
D.) We have all the necessary paperwork in place to ensure safe and legal data transfer

We may highlight or flag certain pixels for periodic auditing to ensure our information is up to date at all times, so please:

– Flag and send any pixels which need to be placed in the creative to Captify in plenty of time for audit
– Send us the required information as requested by your Captify TAM in order that we may whitelist your pixels for current and future campaigns
– Comply with the questions of our teams when auditing creative/pixels to ensure a speedy resolution and compliant campaigns.

Any questions should be directed to your Captify account manager. For further information, please read Captify’s GDPR policy.

1. 3rd party tags must include JavaScript versions and be built using HTML5:

• Video can be included within standard banners but must be less than 15 secs
• Where possible, delay initiating animation until the load event is dispatched by the window object.
• Please supply all tags within an Excel document

2. Captify hosted creatives:

• Static (JPEG, GIF, PNG): 40KB max
• HTML5: 150KB initial load, 2.2MB max total load

3. Landing page must open in a new tab or window (new tab preferably)

4. No use of Flash technology (including pixels) will be acceptable)

5. All creatives will be scanned for 3rd party pixels to ensure GDPR compliance

6. All calls made by the creative must be SSL compliant (HTTPS), including landing page

7. Prohibited content includes:

• Weapons, nudity, illegal activities, tobacco, hate content, spyware and weapons
• Offers for free gifts, surveys, misleading claims and sex or sexuality references

8. Ads that spawn pop-ups and/or surveys are not allowed

9. Landing page must match the branding of the creatives such as logos or brand names

10. Autoplay audio is prohibited

11. Ad units must be clearly distinguishable from publisher content such as having a defined border

12. Please see the IAB Non-Disruptive Ad Experience for more information.

Captify champions and follows the creative standards guided by the Coalition for Better Ads.

To learn about Coalition for Better ads standards click here

If you are having trouble previewing your creatives due to brand safety blocking, you can add the below domains and IPs to your inclusion list.

This can be done instead of pausing geoblocking whilst creatives are in audit.

Domains

adnxs.com

adnxs.net

developers.google.com

wunderbin.corp.google.co.uk

wunderbin.corp.google.com

www.google.co.uk/ddm/bidmanager

www.google.com/ddm/bidmanager

IPs

Input 207.237.150.0 /24 (netblock) at http://www.magic-cookie.co.uk/iplist.html for a list of IPs

• 115.112.103.132
• 123.201.61.176
• 115.248.62.88
• 118.185.207.40
• 14.143.143.24
• 118.185.184.184
• 14.98.34.200
• 182.74.78.216
• 14.143.179.218
• 223.31.25.162
• 107.178.218.71
• 169.47.132.71
• 169.55.107.131
• 111.93.148.126/32
• 182.72.26.38
• 14.98.201.134
• 115.112.103.134
• 123.201.61.178
• 119.82.116.2
• 173.192.229.2
• 50.22.200.165
• 50.22.200.164
• 69.172.211.214
• 209.119.20.216
• 173.192.229.3
• 79.173.164.30
• 196.44.103.74
• 41.242.139.13
• 107.182.9.128