Welcome to the creative hub

Studio Help

Hi! Welcome to the Studio help portal, how can I help?
I have a [[Booked Campaign->Booked Campaign]] I need some [[Proactive->Proactive]] support I'd like to browse the [[FAQ->FAQ]]

Great glad we are on the books. What do you need help with? I need an [[asset checklist->Asset Checklist]] What are the [[creative specs->Specs]]? Remind me of Studio [[process->Process]]?

Happy to help close a deal! Have you checked out our gallery? Yes, I'd like to [[request a custom mock->custom mock]] Nope, I haven't seen if we have anything (link: "in the gallery")[(goto-url: 'https://creative.captifytechnologies.com/')] that's similar yet

• High Res Logos, Brand Guidelines, Fonts, etc • Any Brand Imagery associated to campaign • High res video assets (if needed) in .mov or .mp4 • If client wishes to supply designs please request layered PSDs

Display Video Please see here for all specs: https://creative.captifytechnologies.com/(if:Display)

Studio SLA is 10 business days. Once an IO is in and you've requested assets, please send Studio a Jira ticket.
In your ticket include any relevant creative direction needed for this campaign. Also please include a C3 pixel. Studio will handle all creative comms until creative approval.

* [[Formats->Formats]] * [[Working with us->Working with Us]] * [[Jira->Jira]] * [[Strategy->Strategy]] * [[Other->Other]] BOOKED

--- (link: "Specs")[(goto-url: 'https://creative.captifytechnologies.com/')] | [(link: "Minimums")[(goto-url: 'https://docs.google.com/spreadsheets/d/1OeKxSkPEgHJ1Jy8ZDjcjxpXTWczgjUB25HRSExAv1aw/edit#gid=1203454215')] | Process | Gallery | FAQ] (css: "font-size: 75%;")

We've love to come up with a design to push this over the line. Please send us a proactive mock request (link: "in Jira")[(goto-url: 'https://captify.atlassian.net/servicedesk/customer/portal/12/group/22/create/87')]
Please make sure your request is above minimum spends, and be descriptive in your breif even if you've chatted with a Studio member! (you never know who may need to jump in to support you)

Double-click this passage to edit it.

Creative Format	Screen	Size	Minimum	dCPM	General Market flat CPM rate	Group M Flat CPM rate
Billboard	Desktop + Tablet	970x250	$25,000		$8
Site Skin + Interscroller	Desktop + Tablet		$45,000	$15-$30	$20
Interscroller	Mobile		$25,000	$15-$25	$20
Lightbox	Cross Screen	Expands from 970x250, 300x600, 300x250	$40,000	$10-25	$18
Parascroll	Mobile		$25,000	$4-12	$25
Social Display	Cross Screen	300 x 250, 300 x 600, Interscroler	$15,000	$4-12	$18
Conversational Ad (300x600) - Standard	Desktop	300x600	$25,000	$4-12
Conversational Ad (300x600) - Premium	Desktop	300x600	$25,000	$6-14
Overlay & Canvas Video	Cross Screen	16:9	$30,000
iCTV	Cross Screen	16:9	$30,000
Advanced Video (Hotspots)	Cross Screen	16:9	$40,000
Branching	Cross Screen	16:9	$40,000
Dynamic Video	Cross Screen	16:9	$50,000

(set: $Interscroller to 25000) (set: $VideoOverlay to 30000) (set: $VideoCanvas to 30000) (set: $Conversational to 30000) (set: $SocialDisplay to 15000) (set: $MPU to 10000) (set: $DMPU to 10000) (set: $Billboard to 10000)

(dropdown: 2bind, $selection1,"Interscroller", "Video Overlay", "Video Canvas", "Conversational", "Social Display", "MPU", "DMPU", "Billboard") (input-box:2bind, $quantity1,"=XX=") (dropdown: 2bind, $selection2,"Interscroller", "Video Overlay", "Video Canvas", "Conversational", "Social Display", "MPU", "DMPU", "Billboard") (input-box:2bind, $quantity2,"=XX=") (dropdown: 2bind $selection3,"Interscroller", "Video Overlay", "Video Canvas", "Conversational", "Social Display", "MPU", "DMPU", "Billboard") (input-box:2bind $quantity3,"=XX=") (dropdown: 2bind $selection4,"Interscroller", "Video Overlay", "Video Canvas", "Conversational", "Social Display", "MPU", "DMPU", "Billboard") (input-box:2bind $quantity4,"=XX=") (dropdown: 2bind $selection5,"Interscroller", "Video Overlay", "Video Canvas", "Conversational", "Social Display", "MPU", "DMPU", "Billboard") (input-box:2bind $quantity5,"=XX=") (live: 0.2s)[The minimum for this is $val] (if:$selection1 is "Interscroller")(set: $val to $Interscroller * (num:$quantity1)) (if:$selection1 is "Video Overlay")[(set: $val to $VideoOverlay * (num:$quantity1))] (if:$selection1 is "Video Canvas")[(set: $val to $VideoCanvas * (num:$quantity1))] (if:$selection1 is "Conversational")[(set: $val to $Conversational * (num:$quantity1))] (if:$selection1 is "Social Display")[(set: $val to $SocialDisplay * (num:$quantity1))] (if:$selection1 is "MPU")[(set: $val to $MPU * (num:$quantity1))] (if:$selection1 is "DMPU")[(set: $val to $DMPU * (num:$quantity1))] (if:$selection1 is "Billboard")[(set: $val to $val + $Billboard * (num:$quantity1))] (if:$selection2 is "Interscroller")[(set: $val to $val + $Interscroller * (num:$quantity2))] (if:$selection2 is "Video Overlay")[(set: $val to $val + $VideoOverlay * (num:$quantity2))] (if:$selection2 is "Video Canvas")[(set: $val to $val + $VideoCanvas * (num:$quantity2))] (if:$selection2 is "Conversational")[(set: $val to $val + $Conversational * (num:$quantity2))] (if:$selection2 is "Social Display")[(set: $val to $val + $SocialDisplay * (num:$quantity2))] (if:$selection2 is "MPU")[(set: $val to $val+ $MPU * (num:$quantity2))] (if:$selection2 is "DMPU")[(set: $val to $val+ $DMPU * (num:$quantity2))] (if:$selection2 is "Billboard")[(set: $val to $val + $Billboard * (num:$quantity1))] (if:$selection3 is "Interscroller")[(set: $val to $val + $Interscroller * (num:$quantity3))] (if:$selection3 is "Video Overlay")[(set: $val to $val + $VideoOverlay * (num:$quantity3))] (if:$selection3 is "Video Canvas")[(set: $val to $val + $VideoCanvas * (num:$quantity3))] (if:$selection3 is "Conversational")[(set: $val to $val + $Conversational * (num:$quantity3))] (if:$selection3 is "Social Display")[(set: $val to $val + $SocialDisplay * (num:$quantity3))] (if:$selection3 is "MPU")[(set: $val to $val + $MPU * (num:$quantity3))] (if:$selection3 is "DMPU")[(set: $val to $val + $DMPU * (num:$quantity3))] (if:$selection3 is "Billboard")[(set: $val to $val + $Billboard * (num:$quantity3))] (if:$selection4 is "Interscroller")[(set: $val to $val + $Interscroller * (num:$quantity4))] (if:$selection4 is "Video Overlay")[(set: $val to $val + $VideoOverlay * (num:$quantity4))] (if:$selection4 is "Video Canvas")[(set: $val to $val + $VideoCanvas * (num:$quantity4))] (if:$selection4 is "Conversational")[(set: $val to $val + $Conversational * (num:$quantity4))] (if:$selection4 is "Social Display")[(set: $val to $val + $SocialDisplay * (num:$quantity4))] (if:$selection4 is "MPU")[(set: $val to $val+ $MPU * (num:$quantity4))] (if:$selection4 is "DMPU")[(set: $val to $val + $DMPU * (num:$quantity4))] (if:$selection4 is "Billboard")[(set: $val to $val + $Billboard * (num:$quantity4))] (if:$selection5 is "Interscroller")[(set: $val to $val + $Interscroller * (num:$quantity5))] (if:$selection5 is "Video Overlay")[(set: $val to $val + $VideoOverlay * (num:$quantity5))] (if:$selection5 is "Video Canvas")[(set: $val to $val + $VideoCanvas * (num:$quantity5))] (if:$selection5 is "Conversational")[(set: $val to $val + $Conversational * (num:$quantity5))] (if:$selection5 is "Social Display")[(set: $val to $val + $SocialDisplay * (num:$quantity5))] (if:$selection5 is "MPU")[(set: $val to $val + $MPU * (num:$quantity5))] (if:$selection5 is "DMPU")[(set: $val to $val + $DMPU * (num:$quantity5))] (if:$selection5 is "Billboard")[(set: $val to $val + $Billboard * (num:$quantity5))] window.Harlowe = { 'State' : State }; window.processInputElements = function () { $('input[data-varname]').on('change', function () { var varName = $(this).attr('data-varname'); Harlowe.State.variables[varName] = this.value; }); }; (set: $Interscroller to 25000) (set: $VideoOverlay to 30000) (set: $VideoCanvas to 30000) (set: $Conversational to 30000) (set: $SocialDisplay to 15000) (set: $MPU to 10000) (set: $DMPU to 10000) (set: $Billboard to 10000)

Double-click this passage to edit it.

''Can I get a document or one-pager to help me sell, highlighting each format to KPI? '' Unfortunately, no. That would minimize the potential performance of the formats, as well as reduce the number of eligible formats that Sales can sell for a certain KPI. While overall there are some formats that are better for CTR or engagement than others, most of the time it is LAREGLY impacted by the way we choose to build the units vs the formats themselves. Some of those design decisions include: * When does a CTA come onto the screen, how big is it, is it animated * How many clicks does it take to drive to a webpage * What sort of interaction features have we recommended * How large is the branding on the unit * What sort of language is being used * Layout and balance The same two interscrollers may drive very different KPIs. If you need to chat through ideas or appropriate formats, reach out to a Studio member!

''Why doesn’t studio service standard banners?'' Few reasons: * Studio is positioned as a premium service unlocked at a minimum level of spend. Servicing standard banners devalues our position. * Standard banners are anywhere from 4-7+ creatives. This means we can be dishing out 21 creatives (including edits) in a typical campaign. This takes time away from other studio builds and ultimately while a sale may close–the company loses money. * While we on paper are designers and CAN service from a skill-set standpoint. It is a totally different type of creative process. Standard banners tend to be closer to generating a new look tied to a campaign, which is best left internal or to the agency responsible.
Similar questions: * [[Why do I see standard banners specs on the site if you don’t service them? ->FormatFAQ3]] * [[What can I suggest instead of standard banners? ->FormatFAQ4]] * [[If you are designers, why can’t you support on X? ->StudioFAQ10]]

''Why do I see standard banners specs on the site if you don’t service them? '' We have all specs in one central location for ease of use, especially as some clients have booked a mix of both studio and non-studio formats.
Similar questions: * [[Why doesn’t studio service standard banners?->FormatFAQ2]] * [[What can I suggest instead of standard banners?->FormatFAQ4]]

''What can I suggest instead of standard banners? '' We can swap them out for DMPU, MPU, and Billboard units, which are high-impact units that Studio does support.
Similar questions: * [[Why doesn’t studio service standard banners?->FormatFAQ2]] * [[Why do I see standard banners specs on the site if you don’t service them?->FormatFAQ3]]

''Where can I find specs for X? '' Please find specs here. Feel free to reach out of anything that is unclear.

''Is X format PSI compatible? '' Please navigate to the format here to check.
Similar questions: * [[What are some PSI x Studio limitations?->FormatFAQ7]]

''What are some PSI x Studio limitations?''
Similar questions: * [[Is X format PSI compatable?->FormatFAQ6]]

''What are shoppable retailers we are integrated with?'' Please see below list:

''Why does this creative have 4 hotspots while that only has 3?'' Each creative is built uniquely with the KPI and supplied assets in mind in order to maximize performance and user experience. We follow general best practices but it is never one size fits all. Feel assured we’ve made the creative decision to the client’s best interest.

''What is Studio’s SLA?'' Studio has a 10 day SLA. Once an IO is in and you've requested assets, please send Studio a Jira ticket. In your ticket include any relevant creative direction needed for this campaign. Also please include a C3 pixel. We handle all comms related to creative build with clients as well as any third parties. Please do not directly contract third-party services.
Similar questions: * [[What is the SLA for social extend? ->StudioFAQ2]] * [[Why is your timeline so slow for creative builds? ->StudioFAQ7]]

''What is the SLA for social extend? '' 48-hour turnaround.

''Why is this “quick” edit taking so long?'' Sometimes we have to prioritize other clients to ensure we are meeting our SLAs across the board. What may be perceived as a “quick” edit may not always be the case. For example, to make an edit to the background color on a Video Canvas. We have to open the source AfterEffects or Premiere Pro file, change the background, export in correct coding, resize video in third party software if needed, upload to Celtra, and make any needed creative edits to font colors or any overlaid items to ensure legibility. This is why it’s important to book campaigns with enough time to launch according to our SLA.

''How can Studio help in the planning or RFP stage?'' We can help suggest appropriate formats to pitch, share preexisting creatives that are a good fit, or deliver custom mocks if you don’t see something fitting.
Please refrain from just sending over an RFP as-is into a mock request form. Instead, if you can sift out what is appropriate for us such as KPI and product being advertised, we can run from there.

''My client knows nothing about creative, do you have anything that can help?'' See our creative guidelines (link: "here")[(goto-url: 'https://creative.captify.co.uk/creative-guidelines/')]

* [[Can I get a document or one-pager to help me sell, highlighting each format to KPI->FormatFAQ1]] * [[Why doesn’t studio service standard banners?->FormatFAQ2]] * [[Why do I see standard banners specs on the site if you don’t service them?->FormatFAQ3]] * [[What can I suggest instead of standard banners?->FormatFAQ4]] * [[Where can I find specs for X?->FormatFAQ5]] * [[Is X format PSI compatable?->FormatFAQ6]] * [[What are some PSI x Studio limitations?->FormatFAQ7]] * [[What are shoppable retailers we are integrated with?->FormatFAQ8]] * [[Why does this creative have 4 hotspots while that only has 3?->FormatFAQ9]]

* [[What is Studio’s SLA? ->StudioFAQ1]] * [[What is the SLA for social extend? ->StudioFAQ2]] * [[Why is this “quick” edit taking so long? ->StudioFAQ3]] * [[How can Studio help in the planning or RFP stage? ->StudioFAQ4]] * [[My client knows nothing about creative, do you have anything that can help? ->StudioFAQ5]] * [[Why do you only service 3 rounds of amends? ->StudioFAQ6]] * [[Why is your timeline so slow for creative builds? ->StudioFAQ7]] * [[Why can’t I just send over a creative timeline for clients on Studio’s behalf? ->StudioFAQ8]] * [[Does Studio service Native? ->StudioFAQ9]] * [[If you are designers, why can’t you support on X? ->StudioFAQ10]] * [[Do you have an example of X? ->StudioFAQ11]] * [[Can you sit on a KOC? ->StudioFAQ12]] * [[What is the benchmark for X format? ->StudioFAQ13]] * [[What are your minimum spends? ->StudioFAQ14]] * [[Can you do a studio build even though we are under budget?->StudioFAQ15]] * [[What is the studio build cost? ->StudioFAQ16]] * [[Do you shorten videos? ->StudioFAQ17]] * [[Can you add subtitles to a video? ->StudioFAQ18]] * [[How do I work with Octaive? ->StudioFAQ19]] * [[What do I do if I have a ticket open and the person who was on my Studio ticket is OOO? ->StudioFAQ20]] * [[Can you track X in the creative? ->StudioFAQ21]] * [[Ok, the above is great and all, but I just want to know what to send to clients when they book a studio format? Can I just have a checklist? -> StudioFAQ22]] * [[Can you explain why the checklist isn’t one size fits all? ->StudioFAQ23]]

Double-click this passage to edit it.

''Why do you only service 3 rounds of amends?'' To encourage the client to consolidate feedback and keep timelines from running over. Any further amends are accommodated at a rate of $500 per day.

''Why is your timeline so slow for creative builds?'' Our timeline accommodates an initial design, any back and forth consulting/chasing, 3 rounds of amends, setting up creative for tracking, and hand-off to TAMS. It estimates 2 day turn around on both Captify’s side and the client’s sides between amends. This is a lot of hands-on per client.
Often times Studio turns around creative much quicker than 2 days, and delays tend to come from clients. Having 3 rounds of amends also encourages clients to simply consolidate feedback in one go for efficiency.
Lastly, this allows us the cushion of having a full 2 days in the event we are very packed. Often times Sales only see the high-profile client they are currently supporting. While Studio in the US alone can be servicing 5-9 clients at a given time. Similar questions: * [[Why can’t I just send over a creative timeline for clients on Studio’s behalf? ->StudioFAQ8]]

''Why can’t I just send over a creative timeline for clients on Studio’s behalf?'' While we do have an SLA we stick close to, there are times where things simply do not go according to plan. For example, sometimes clients send over assets that are not appropriate for use, take a long time to collate feedback, or we may be servicing multiple clients at the moment and just cannot turn around amends in a day. Additionally, we may have several clients that have live dates that were booked under our allotted SLA.
That said, feel free to request a rough timeline from Studio on each unique build. Similar questions: * [[Why is your timeline so slow for creative builds? ->StudioFAQ7]]

''Does Studio service Native? '' No, doesn’t sit with Studio. Please reach out to TAMs.

''If you are designers, why can’t you support on X? '' “Designer” is a large catch-all with many designers offering different types of expertise and services. Simply because we have the software doesn’t automatically mean it is in our wheelhouse, or may it not sit within our department at Captify.
We don’t create assets from scratch as that is brand work, a laborious and specific process that has no place with the Studio. We re-purpose and animate already existing assets and brand guidelines that have been developed by the client. If we did go out to close an additional 10-50k by providing this type of asset creation support, we would still lose money as a company as generating assets is very time-consuming. This would also take time away from booked campaigns that need to go live.

''Do you have an example of X? '' Please pop into (link: "the gallery")[(goto-url: 'https://creative.captifytechnologies.com/gallery/')] to find something that may work for your client. Also, suggest the slack group #creativestudio as we share builds that are inspiring that may be buried in the gallery.
Please note, the main gallery is an internal resource. But any creatives like are public URLs to send to clients.

''Can you sit on a KOC? '' If you need anyone from Studio to support please message them. Otherwise, there is also a helpful sheet of (link: "KOC Questions")[(goto-url: 'https://docs.google.com/document/d/1lQ-fMS_GOnLx2AQl6-jUAiJeeDFYFe957_KWvwRpqPc/edit')] to skim through.

''What is the benchmark for X format? '' Please see (link: "video")[(goto-url: 'https://docs.google.com/document/d/1lQ-fMS_GOnLx2AQl6-jUAiJeeDFYFe957_KWvwRpqPc/edit')] and (link: "display")[(goto-url: 'https://docs.google.com/spreadsheets/d/1LZ6yDm-R3K2ANi6S0mi6QB1Sb-pjsQf-IzQ5WZMjdTU/edit#gid=114408836')] benchmarks sheets.

''What are your minimum spends?'' Please refer to minimum spends (link: "here")[(goto-url: 'https://docs.google.com/spreadsheets/d/1OeKxSkPEgHJ1Jy8ZDjcjxpXTWczgjUB25HRSExAv1aw/edit#gid=1203454215')]. These minimums are monthly rates. There is also a calculator on the right that can help determine if there is enough budget or not. Please note that each additional format is half the initial spend. For example, x2 interscrollers is $37,500 not $50,000.

''Can you do a studio build even though we are under budget?'' Unfortunately we cannot. This loses the company money, and takes time away from servicing clients who are being supported at minimum spends and above.

''What is the studio build cost? '' These are built into our minimum spends. Studio is unlocked at certain levels of spending.

''Do you shorten videos? '' Unfortunately not within our scope of service.
Similar questions: * [[Can you add subtitles to a video? ->StudioFAQ18]]

''Can you add subtitles to a video? '' Yes, this is offered at no additional charge to video studio formats.
Similar questions: * [[Do you shorten videos? ->StudioFAQ17]]

''How do I work with Octaive?'' Studio manages all third-party comms related to Studio formats/builds. Please do not go directly to any partners. Additionally, all third-party partners are white-labeled and are not to be named to clients.

''What do I do if I have a ticket open and the person who was on my Studio ticket is OOO? '' Before logging off we do a full hand-off to the entire team. Please check with Gina if you need any urgent help, or hang-tight because a member of Studio is on it to attend to anything left open.

''Can you track X in the creative? '' We can track nearly everything in the creative. Please reach out if you have any specific questions.

''Ok, the above is great and all, but I just want to know what to send to clients when they book a studio format? Can I just have a checklist? '' It’s a little hard to neatly sort out everything since each build and client can be so different, but below is a good starting point to get started: * High res logos and brand guidelines (fonts, logos, brand PDFs) * Required messaging * Any required assets and campaign imagery (ie, photography, specific product shots, illustrations, backgrounds, that they want in the unit) * PSDs (Optional if the client wants to control the design on their end and pass to us to build) * High Res Video in .mp4 or .mov file (if a video unit or incorporating video in a display unit). Less than 15s for mobile

''Can you explain why the checklist isn’t one size fits all?'' Depends on what formats they are running, what features they have picked, and what brand assets they have. Sometimes, sales can do everything right and just get sent assets that don’t work. Here are some common reasons for requesting certain things:
Logos: We can mimic what we see on site fairly closely. But brand guideline documents, especially for large brands can be VERY specific, all the way down to dictating line spacing by the pixel. They also can have documents between campaigns, which may be like mini brands Required messaging: We aren’t their internal marketing department dictating voice and messaging associated with a campaign. If they have this, it’s useful to share with us. Otherwise, we are happy to take a stab.

[miniorange_social_login]

On this page, you will find the Captify Studio specs,

best practices, gallery and best performing creatives.

For any bespoke solution or questions, don’t hesitate to reach out!

Studio’s deep dive into the world of FMCG and QSR.

VIDEO CREATIVES

VTR INCREASED WITH INTERACTIVE VIDEO COMPARED TO STANDARD

INCREASED CTR WITH INTERACTIVE VIDEO OVER STANDARD

TOP 5 DISPLAY CREATIVES THIS QUARTER

This parascroller puts the user in control of displaying characters and a countdown to release date for this video game: an ideal interactive format for any entertainment client. Check this out now.

Proactive mock
Parascroller
International

Pinterest wanted to highlight new hobbies you can find on their platform: Captify Studio delivered a lightbox to show a bold video alongside interactive tabs. Check this out now.

Proactive mock
Desktop Lightbox
US Market

Captify Studio is always delighted to see travel clients making a comeback: Virgin Atlantic just made a splash with their sale creatives. Check this out now.

Booking
DMPU
UK Market

Captify Studio just delivered a moment focused interscroller to appeal directly to a craving at a specific moment of the day. Check this out now.

Proactive Mock
Interscroller
UK Market

On the back of a Studio mock, Calpol went for a shoppable display solution that integrate our dynamic pricing and stock levels technology. Check this out now.

Booking
Shoppable Display
UK Market

TOP 5 FEATURES THIS QUARTER

Captify Studio overlay and end card is the perfect combo to maximise performance and include a dynamic messaging to any video. Check this out now.

Proactive mock
Video Overlay
UK Market

Captify Studio video canvas can house automated or user initiated carousel for an interactive browsing experience. Check this out now.

Proactive mock
Video Canvas
UK Market

The most recent eBay campaign includes cube transition but also wipeable interscrollers to engage the user to discover more content. Check this out now.

Booking
Interscroller
UK Market

The Captify Studio store locator is the perfect solution for the upcoming reopening of all locations: it shows the user the nearest place with contact details included. Check this out now.

Proactive Mock
Video Expand
UK Market

The shoppable display is the go to solution for any FMCG catalogue to provide a seamless retail like in-ad experience. Check this out now.

Booking
Interscroller
UK Market

For any request or bespoke creative, please slack us #creativestudio

Welcome to the creative hub

TOP 5 VIDEO CREATIVES THIS QUARTER

TOP 5 DISPLAY CREATIVES THIS QUARTER

TOP 5 FEATURES THIS QUARTER