• Videos, Imagery, Carousels and games are available.
• Tabbed content can be created
• Multiple CTAs
• Max 30sec for desktop
• Max 15sec for mobile
• Max frame rate: 30fps
• Video ratio: 16:9

• Layered PSD
• High res- logo
• Fonts (otf or ttf)
• Brand Guidelines
• Any Associated campaign imagery
• Videos in .mov or .mp4

• File type:JPG, JPEG, GIF or PNG
• Maximum file size: 40kb

• 3rd party creatives can have a file size of up to 10MB
• The creative must be able to click through to the landing page (Click-through URL)
• Creative must not contain Flash-based pixels
• All creatives will be scanned for 3rd party pixels to ensure GDPR compliance
• Click here for GDPR information regarding 3rd party pixels and our technical requirements
• 1st party (Captify hosted) can have a file size of up to 1GB

• Impression 1×1 pixels
• Click 1×1 pixels – if there are multiple click events that lead to separate landing pages, you can provide a click tracker for each click event
• Video metric 1×1 pixels (e.g. video start, video quartiles, video complete) – If you do not provide these, Captify can report on video metrics from our 1P data
• Any additional third party pixels

Brand Safety Verification partner pixel (if client tracking desired)

• If you wish to measure viewability, we will send you the VAST tag once the creative is signed off to be wrapped by the brand safety verification partner. This is known as an MMT (IAS) or Omnitag (DV).
• The partner pixel will work for brand safety measurement, but unless the tag is wrapped as above, the measurement will not work for viewability