• Skippable and non-skippable available
• Max 30sec for desktop
• Max 15sec for mobile
• Max frame rate: 30fps
• Video ratio: 16:9

• Videos in .mov or .mp4
• Impression 1×1 pixels
• Click 1×1 pixels – if there are multiple click events that lead to separate landing pages, you can provide a click tracker for each click event
• Video metric 1×1 pixels (e.g. video start, video quartiles, video complete) – If you do not provide these, Captify can report on video metrics from our 1P data
• Any additional third party pixels

• Brand Safety Verification partner pixel (if client tracking desired)

   
• The partner pixel will work for brand safety measurement, but unless the tag is wrapped as above, the measurement will not work for viewability
• If you wish to measure viewability, we will send you the VAST tag once the creative is signed off to be wrapped by the brand safety verification partner. This is known as an MMT (IAS) or Omnitag (DV).

• 3rd party: VAST or VPAID tag with all pixels within the tag
• Captify hosted: MP4 (H.264)
• VAST/VPAID ads must be renderable in player sizes optimised for all environments (min-width:176 and max-width: 1920)

• 3rd party creatives can have a file size of up to 10MB
• 1st party (Captify hosted) can have a file size of up to 1GB
• The creative must be able to click through to the landing page (Click-through URL)
• Creative must not contain Flash-based pixels
• All creatives will be scanned for 3rd party pixels to ensure GDPR compliance

Click here for GDPR information regarding 3rd party pixels and our technical requirements

• Impression 1×1 pixels

  Click 1×1 pixels – if there are multiple click events that lead to separate landing pages, you can provide a click tracker for each click event

  Video metric 1×1 pixels (e.g. video start, video quartiles, video complete) – If you do not provide these, Captify can report on video metrics from our 1P data

• Any additional third party pixels

Brand Safety Verification partner pixel (if client tracking desired)